On November 8, 2011, Palm Springs voters approved Measure J, a dedicated local revenue measure to maintain local community services and revitalize Downtown. Measure J became effective April 1, 2012, and increased the local sales and use tax by 1%.
The Measure J ballot question was as follows:
"Shall an ordinance to provide funding that cannot be taken by the State and help preserve Palm Springs city services, including without limitation police, fire, library, parks, streets/pothole repair, acquisition and development of garages and parking facilities, installation and maintenance of improvements and facilities for the implementation of the Museum Market Plaza Specific Plan, by enacting a City of Palm Springs 1% sales and use tax, for 25 years, subject to independent annual audits, be adopted?"
On July 20, 2011, the City Council unanimously agreed to seek voter approval for a one cent sales tax on the November 8, 2011 ballot. Measure J is a dedicated Palm Springs revenue measure to maintain local community services and economically revitalize our Downtown.
With the approval of Measure J, for each dollar spent in Palm Springs, the sales tax will increase by one cent. Sales tax is not applied to food purchased as groceries or prescription medications.
Measure J is not a property tax on local residents. Out of town visitors to Palm Springs will also pay this cost.
Measure J includes a "sunset provision", causing the tax to expire at the end of its specified term.
Measure J also requires that the revenue will be independently audited on an annual basis with all audits required to be made public.
For years, Sacramento's raids on local government and the economic recession have affected the City's ability to continue to provide essential city services at the levels our community expects and deserves. Measure J revenue will now provide a local revenue source that cannot be taken by Sacramento.
In this uncertain economy, without additional sources of revenue, it would have been challenging for the City to maintain its neighborhood streets, revitalize our downtown, restore and improve library services, and maintain its parks, trails, bikeways, and other infrastructure.
Measure J proceeds can be used for projects such as the Downtown Revitalization Plan (Museum Market Plaza Specific Plan) as well as for street improvements, pothole repair, the Palm Springs Library, park enhancements, trail projects, and other quality of life improvements and projects.
For more information, please contact the Department of Finance & Treasury at (760) 323-8229.
Geoffrey S. Kiehl
Director of Finance and Treasurer
Administrative Assistant, and Commission Secretary